Nielsen
published a range of year-end
data today. Among other things the measurement firm said that 65 percent of
American cell phone users now own smartphones. By comparison comScore says the
figure is 62 percent. Regardless it means there are now more than 150 million
smartphone users in the US.
Nielsen also reported that
29 percent of US households have at least one tablet. If there are roughly 115
million US households that argues there are roughly 33 million tablets in
American homes. However this number undercounts the actual number of tablets in
the market.
A previous Pew survey found that 35 percent of Americans
over 16 owned tablets. The Pew data, if extrapolated, argue that there are more
than 80 million tablets (as of September 2013) in US households. After the
holidays are over that number could swell to over 100 million.
Not
counting iPads and iPod Touch devices, Nielsen found that Apple had a 41
percent OS share of the smartphone market compared with 52 percent for Android.
The most recent comScore US smartphone data reflect a very comparable
52.2 percent (Android) to 40.6 percent (Apple).
Nielsen also reported that
Facebook was the top mobile app of 2013 and the Facebook-owned Instagram came
in seventh but it was the fastest-growing app of the year. The second-fastest
growing was Apple Maps.
Google dominated the rest
of the list with five out of the top 10 apps. It takes up the most mobile app
“shelf space.” Twitter came in at number 10.
Source: http://www.marketingland.com/
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